Potential scope of earning from road advertisement for Government of India

Vision:

1. Government of India earning from private parties for erecting "additional highway facilities/ furniture" such as foot-over bridges, underpasses, way side amenities, Bus shelters on internal city roads and National Highways at their cost in lieu of advertising rights.
2. Improvement in existing facility and needs of facility users like water, lighting, toilets etc from local considerations.
   
3. The advertisement shall be limited to 80% of the advertisement area and remaining 20% is to be kept for Government related information/ public awareness programs, to be decided by the executing agency.

Precaution for display of Advertisement on city road /service line/Highway facilities/ furniture 

The advertising space on the city /highway facilities shall be located on the inner side of facilities (Service line) such that they are not directly visible in front of the driver driving along the road from safety considerations